About Better
We're democratizing access to private equity investments, making tomorrow's giants accessible to today's investors.
Our Mission
Private equity has traditionally been the exclusive domain of institutional investors and the ultra-wealthy. We believe that shouldn't be the case. Better is building the infrastructure to make private market investments as accessible and liquid as public markets.
Our platform allows you to invest in pre-IPO companies like SpaceX, Stripe, and OpenAI with just $1, providing instant liquidity and transparent pricing that was previously impossible in private markets.
Our Values
Speed
Instant settlement and 24/7 markets. Private equity at the speed of public markets.
Transparency
Real-time pricing, zero trading fees, and transparent market data for informed investment decisions.
Access
No minimum investment barriers. Start with $1 and scale as you grow.
Leadership Team
Our team combines decades of experience from leading financial institutions, technology companies, and regulatory bodies to build the future of private market investing.
Leadership Team
Former executives from Goldman Sachs, BlackRock, and leading fintech companies
Combined 50+ years in financial markets, private equity, and technology innovation
Engineering Team
World-class engineers from Google, Meta, and top financial technology firms
Building institutional-grade infrastructure with consumer-friendly experiences
Institutional-Grade Security
Better maintains the highest standards of security, custody, and investor protection using institutional-grade infrastructure and enterprise security protocols.
Institutional Custody
Enterprise-grade asset custody with multi-signature security
Cold Storage Protected
Assets secured in institutional-grade cold storage systems
SOC 2 Certified
Highest standards of data security and privacy
Don’t Miss Out on the Next Big Thing
Millions of investors already own unicorns before IPO. Start with $1 today.