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| YEAR | 2020 | 2021 | 2022 | 2023 | 2024E | 2025E |
|---|---|---|---|---|---|---|
| REVENUE | $2.0B | $5.4B | $8.7B | $15.0B | $25.0B | $40.0B |
| EBIT | -$0.5B | $0.8B | $2.1B | $4.5B | $8.0B | $14.0B |
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Everything you need to know about investing in Perplexity shares before IPO
Perplexity is a privately held company, but Better makes pre-IPO investing accessible to sophisticated investors. Unlike traditional platforms that require $250K+ minimums, Better allows you to buy Perplexity shares starting at just $1.
How it works: Create a free Better account, complete identity verification (takes 2 minutes), fund your account, and start trading Perplexity shares instantly with zero fees.
Yes! Perplexity shares are available on Better's secondary marketplace. Unlike other platforms that have restrictive access requirements, Better democratizes private equity investing for sophisticated investors.
Better vs. traditional private equity: Lower barriers to entry, minimal investment requirements, no long lock-up periods. Buy and sell Perplexity shares as easily as public stocks.
Perplexity's current trading price on Better is $40.10 per share, with a total valuation of $100.0B. This pricing reflects real-time market demand and recent funding rounds.
Unlike private markets where pricing is opaque and outdated, Better provides live pricing with instant execution—no waiting weeks for trade settlement.
Absolutely. Perplexity shares are fully liquid on Better's marketplace. You can sell your position instantly during market hours—no need to find individual buyers or wait for company approval.
Better advantage: Instant liquidity vs. traditional private equity that can take months to exit. No transfer restrictions, no company approval needed.
No, Perplexity remains privately held and is not available on public exchanges like NASDAQ or NYSE. However, Better provides the next best thing: a liquid secondary market for pre-IPO shares.
Better offers the convenience of public markets (instant trades, live pricing, zero fees) combined with access to exclusive private companies like Perplexity.
Better charges zero trading fees for Perplexity transactions. No commissions, no platform fees, no hidden costs.
Compare: Traditional private equity platforms charge 2-8% fees. Better makes money through premium features, not by taking a cut of your investments.
Just $1. Better enables fractional ownership, so you don't need $100K+ like traditional private equity. Buy exactly the dollar amount you want to invest.
Perfect for portfolio diversification—own pieces of multiple private companies without massive capital requirements.
If Perplexity goes public, your Better shares typically convert to publicly traded shares at the IPO price, giving you immediate access to public market liquidity.
IPO advantage: Pre-IPO investors often see significant returns when private companies go public. Better positions you to capture this upside with professional-grade execution.
Better: Zero fees, $1 minimum, instant liquidity, retail-friendly
Traditional platforms: 2-8% fees, $250K+ minimums, long lock-ups, restrictive access
Better democratizes private equity investing with public market convenience and institutional-quality execution.
Yes. Better operates with institutional-grade security and enterprise custody standards. Your investments are protected by multi-signature cold storage, and all transactions are processed through secure, audited systems with SOC 2 compliance.
Better combines cutting-edge fintech innovation with the security infrastructure and custody standards of leading financial institutions.