Every revolution starts with a single, infuriating moment. Here's ours.
Late 2024. A brilliant investor. A life-changing opportunity. A broken system.
It was November 2024 when our founder watched a seasoned investor—someone who'd built wealth through decades of smart decisions—miss out on what would have been the investment of a lifetime.
Not because they lacked capital. Not because they lacked conviction. But because the private markets moved like molasses and charged like bandits.
"There has to be a better way."
That simple statement became our founding principle. Our obsession. Our mission.
Investors waited 3-6 months for settlements while opportunities evaporated. By the time paperwork cleared, the next unicorn had already left the station.
Trading fees of 10-20% weren't inefficiency—they were theft. Hidden costs stacked on hidden costs, each one stealing from the future we're all trying to build.
"Indicative" pricing meant phantom liquidity. Quotes that vanished when you tried to execute. Promises that evaporated when capital was needed.
The world's most transformative companies were locked behind velvet ropes, accessible only to the connected few while innovation starved for capital.
We assembled a team that reads like a who's who of financial innovation:
Who understood how to make markets move
Who built platforms that scale
Who knew exactly how broken things were
We built AI-powered systems that make traditional market makers look like they're calculating with abacuses.
We put our own money where our mouth is, ensuring every quote is a promise, not a suggestion.
We engineered settlement technology so fast it closes transactions instantly at execution while competitors are still sending emails.
We chose to show every detail upfront—because we believe investors deserve honesty and zero trading fees.
Cost reduction vs traditional markets
Faster settlement times
Transparent, executable pricing
Better is our promise to investors, innovation, and integrity. With each trade, we return power to those who matter most: the innovators building tomorrow and the investors backing them today.
We're not just moving money. We're moving mountains.
The mountain of inefficiency that's blocked ordinary investors from extraordinary opportunities. The mountain of fees that's diverted billions from innovation into overhead. The mountain of skepticism that says private markets will always be an insider's game.
At Better, the future isn't distant—it's investable now.
Join the revolution. Help us build the future of private markets.