Privacy Policy

Introduction

Better Markets, Inc. ("Better," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our investment platform services.

By using our services, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect personally identifiable information, including but not limited to:

• Name, email address, and contact information
• Date of birth and government-issued identification
• Social Security Number or Tax Identification Number
• Financial information and investment history
• Employment and income information
• Bank account and payment information

Usage Data

We automatically collect certain information when you use our platform, including:

• IP address and device information
• Browser type and version
• Pages visited and time spent on our platform
• Investment activity and transaction history

How We Use Your Information

We use the collected information for various purposes:

• To provide and maintain our investment platform services
• To verify your identity and comply with regulatory requirements
• To process transactions and manage your investment portfolio
• To communicate with you about your account and investments
• To improve our services and user experience
• To detect and prevent fraud and unauthorized activities
• To comply with legal obligations and regulatory requirements

Information Sharing and Disclosure

We may share your personal information in the following situations:

• Service Providers: With third-party vendors who assist in operating our platform
• Regulatory Compliance: With regulatory bodies as required by law
• Legal Requirements: When required by court order or legal process
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Consent: With your explicit consent for specific purposes

Data Security

We implement industry-standard security measures to protect your personal information:

• End-to-end encryption for all sensitive data transmission
• Multi-factor authentication for account access
• Regular security audits and penetration testing
• SOC 2 Type II compliance and monitoring
• Employee background checks and security training

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access and review your personal information
• Right to request correction of inaccurate information
• Right to request deletion of your personal information
• Right to opt-out of certain data processing activities
• Right to data portability

To exercise these rights, please contact us at privacy@bettermarkets.app.

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience on our platform. You can control cookie settings through your browser preferences, though this may affect platform functionality.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.